Ian Dodds Consulting Change Font size:
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Cross-cultural competence raises productivity and adds commercial value


When people are unaware of how cultural differences play out at work and trading, their cross-cultural incompetence can impact adversely on productivity and commercial success. In particular, it is important to appreciate the distinction between high and low context cultures. The former places emphasis first and foremost on building relationships and trust, while low context cultures see efficiency as the primary driver.


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